LINCOLN ENVISIONED IT WAS GOOD.

This concept represents the introduction of FIAT in our market. The Caesar, one of the most connotative figures of the Italian history, represents the power and perfection of the Roman Empire. Lincoln on the other hand is one of our most notable presidents, he was always visionary, he modernized the economy, freed the slaves (these are all very good concepts that represent very well what FIAT is). Setting these two figures making a toast, means, our people is happy to open the door to FIAT and we welcome them to our land (And this is definitely happening in Miami, you can see the Macarthur Causeway Bridge trough the windshield).

I tried to keep it simple, a real picture with real colors. I want them to look like they are really inside the car. I want that people have to stop and look again in order to make sure they are not real people, but a photo.

I have to say the whole process was a great experience for me. I created the costumes piece by piece, which I loved it. We also had a good time during the shooting. I finally want to thanks Planet Fiat of Miami for let me use one of their cars for my shooting. The guys from the dealer were very nice and helpful. I also want to thanks my team and friends for all the help.